SMPA Angels'Blog

2017/18 Social Media Summer Heatwave

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This summer, we’re predicting 
a heat wave across social media. Here are 5 things you need to know as we head into summer on social. Number 1 We mingle more in Summer! We share more on social media 84% of us feel like other people post more on social media during summer. And when it comes to […]

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Born Social

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If you built a new stadium in your town, you’d know how to connect to the people. You would place every type of ad inside that stadium, from the billboards to the cups. Well, guess what? We know where everybody is and so do you: they’re in social media. The problem is that everything you […]

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Get your Social into Gear

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5 TRIGGERS OF SOCIAL MEDIA ENGAGEMENT 1ST GEAR: WIN The Win trigger activates our natural, built-in mechanism for competition. Given the right incentive (a mate, promotion at work… free lunch?) and the right challenge, we automatically zone into this state of mind. Harnessed with care, the WIN trigger can foster engagement and deepen relationships with […]

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Teens. A mighty online force!

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In today’s marketplace, teen consumers have more purchasing power than ever before. The pervasive use of social media among teens provides businesses with a complex, but extremely effective way to target them.  Teens are a force to be reckoned with, on many fronts–but marketing to teenagers has always been notoriously tricky. If your strategy has been […]

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8 Billion Videos & Counting

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Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially. According to a report by Cisco, by 2019: • Video will account for 80 percent of global internet traffic
 • […]

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