2018/19 Social Media Summer Heatwave
This summer, we’re predicting a heat wave across social media.
Here are 5 things you need to know as we head into summer on social.
We mingle more in Summer! We share more on social media 84% of us feel like other people post more on social media during summer. And when it comes to personal activity, 51% say they post more and 57% say they share more on social media. It probably helps that the sunshine is a natural photo filter.
Almost half of us prefer social media in summer. It’s not just about the volume of posts increasing on social media. 46% of people say they actually find it more enjoyable to check their social media feeds in summer. For the rest of us, we like it just as much.
We do more stuff and this makes us happier. We already knew that summer brings out our sociable side, but we didn’t realise by how much. For 90% of us, it’s a chance to break the year’s routine by getting out, going out and seeing more things. Beach days, barbecues, travel and eating outdoors make 86% of people feel happier and have a more positive outlook.
We catch up with more family and friends. 94% of people see more friends and family during the summer and the time off also gives 72% of us an opportunity to catch up with friends we haven’t seen for a while.
We chat more about brands and stuff. 83% of people chat more in summer and 80% include brands in these conversations. So, what are they talking about?
• New places to eat and food to try
• Alcohol and other drinks
• Christmas shopping
• Music and festivals