SMPA Angels'blog

Launch Your Brand Like a Champ

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No matter what your product budget is, there is no medium quite like social media for getting huge results fast.

Getting your brand launched on social should be big, bold and purposeful. So how do you go forth into the great unknown with a brand, and hit it out of the park first time? Preparation is everything if you’re launching a brand. Here are a few steps to follow when launching your brand.

You need to commit to a strict schedule of posting before you start. This will guide you massively as you move forward.
Of course, this post frequency thing may change as you get to know your audience better, but you will most certainly set you up solidly if you are able to show some level of commitment early on. This will also set up very good habits as your strategy starts to embed in and you face the challenges of maintaining an audience. Putting in good habits early on means much bigger rewards later, it also allows you to use your time wisely.

Developing a voice is crucial as your brand begins to develop. You need to be consistent in how you phrase your updates so that your audience begins to recognise who you are and what the brand stands for. Put together a persona and think primarily about what your brand has as an ethos or mission statement. Then consider how to best get this across in the content that you use. This is what your brand sounds like, and what it stands for.

This is a crucial aspect of killing it on social media, and if you’re launching a brand, it’s vital that you nail this immediately.
Imagine walking into a networking meeting and talking to random strangers all day long. It doesn’t work. And you will look stupid.
On social media, talking to the right people is vital. If you know who your audience is, you can create content, updates and an overall
strategy that brings value to what you do. Start to take a good look at your demographics and insights.

If you’ve done any kind of marketing anyway, which you must have done since you are a brand, you will have some idea of a buyer persona that your brand is trying to reach. This is what you are supposed to think about whenever you enter a social media setting. Know your customers, and go after them. Don’t waste your time talking to and trying to connect with people who will not buy from you, know that there is a good chance that influencer marketing is the way forward. If this is the case for your brand (as in you feel you need to get to know important people and leverage their influence) then so be it. At the start of things, your aim is to ensure your social media marketing focusses entirely on people who are interested in your product or service.

Building a base of people who are hungry for what you sell makes absolute sense. Veering away from that and being more daring works only after that base is there. Grab that buyer persona work and make sure that you are only hanging out where your customers are, pure and simple.

Hardly anyone does this (in our opinion). It’s easier to just run in and hope your strategy works, even when you don’t have a strategy.

But planning out the first six months will bring you a massive amount of benefit. Work out what your posting schedule is.
Then work out the kinds of posts you’re going to throw up there.
If you are struggling, wait a while and then use your

insights data to see the best posts you have created, the stuff that people like.

This will tell you which types of posts get the most engagement, and are therefore worth following up with more of the same.
Inside that plan, there had better be some idea of how you are going to measure the success of your campaign.

What are you looking for? Conversions? Engagement and nothing more? Or are you just focused on building reach for six months?
Knowing your aim means that you can move quicker, adjust and adapt accordingly. Using metrics helps you to formulate a plan.
For example, if after a few weeks you know your reach is dead in the water, you should aim to make a plan that builds reach primarily.

After reach is boosted, focus on engagement, and so on.

Plan to do this.

Leverage our group of social media savvy individuals. We can be the difference between a strong start and a slow stagger.

We take every brand launch seriously and court the best players in our studio, people who know how to use Social Media instinctively. There is a difference, for example, from a Facebook user who likes updating with funny videos to the one who knows how to use video on the platform… its the why?… not just the how! Unless you are a solo player, create a switched on team of people who know the platforms you have chosen to use. It builds in an instant feeling of confidence and makes everything run a lot smoother when difficulties crop up.

Like all things social and brand-related, taking your time and preparing, before you go in, makes all the difference with your ROI.

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