SMPA Angels'Blog

We heart it but will you?

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We Heart It is an image based social network similar to Instagram or Pinterest. It has accumulated a health 30million + active users, the majority of these being under 25 years old! Its user base is 80% female, 80% aged 24 and under, and 80% mobile-first. On Wednesday We Heat It will go live on […]

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REVIEW = REACH

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Small business owners should not underestimate the impact that online reviews can have – weather positive of negative! The trick is to see the influence of online reviews as an opportunity rather than a threat. In Australia, 92% of people will trust recommendations from family or friends over any other form of advertising, and, 9 […]

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LOCAL RULES

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It’s an amazing statistic but of the people who search online for a business locally, over 82% will actually call or visit that business within 24hrs. Are we becoming ‘too tech savvy’? Often consumers are researching online for answers to questions that you may consider everyday choices. It is predicted that by 2015 the majority […]

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SOCIALLY LOST IN MEDIA?

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Where are your customers…your biggest fans? They’re on social media. Whether it’s on Facebook, Twitter, Instagram, or Google+…the fact of the matter is, your customers/clients/fans are “hanging out” on social media. The fact is, that while you may not understand social media, your patrons certainly do and they will rave about or run down your […]

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SOCIALLY ACTIVE AUSTRALIA

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Social media has evolved the way that us humans interact with each other, whether that be with family, friends or work colleagues. With so much of todays interactions being held over the internet its a wonder as to why some businesses aren’t on social media or ever online! Within Australia there are 13,200,000 Facebook users, […]

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