SMPA Angels'Blog

Instagram will now order your feed, whether you like it or not!

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Instagram posts urging users to turn on notifications flood feeds before removal of chronological timelines There hasn’t been any public suggestion from Instagram that the feature is about to be turned on, but many are urging that people turn on post notifications straight away. Instagram posts are flooding the site to ask people to “turn on notifications”, […]

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Why the Hospitality Industry needs Social Media

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In the hospitality industry a lot of business owners may be put off from using social media for fears such as “I don’t want bad feedback about our restaurant”, “social media is a fad,” and “I don’t understand it”. These fears are valid but if you haven’t embraced or recognised social media as a powerful […]

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How Instagram can boost your brands success

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So why choose Instagram to promote your business?  Forrester studied 2,500 brand posts on Facebook, Twitter and Instagram and found that Instagram posts had 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. We like those statistics! So here are a few tips for maximising your brands […]

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What does Facebook know about YOU?

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Facebook has millions of pieces of information on its users, and they are using it wisely. BIG data is used to directly target Facebook users with advertisements. Forbes defines big data as “a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis”. Big […]

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What is Earned , Owned & Paid Digital Media?

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What is Earned , Owned & Paid Media? The Difference Explained. If you’ve been privy to the digital world you may have heard these buzzwords passed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media and what does it mean for your digital strategy? Think of earned, owned and paid media like […]

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