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Seven Social Media TIPS

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The internet is an avalanche of new marketing ideas, informational product tips and apps. So how can you to be expected to know what is crap and what is gold?

Here are 7 SOCIAL MEDIA TIPS to boost your results and get your business back on track if your current strategy is letting you down or falling short…

 

1) Your website is an online brochure.

This is a very common error in the market place because the capability of a website has evolved dramatically. Websites are now not only information gateways but lead generation systems, company validation platform, sales processor and the dynamic face of the company.

Get an audit and make some changes.

2) No “Call to Action”

I have heard people say, “My site has a Contact Us page, if they want our information they know where to find us.” This is bad!

People in general are impatient. When we get to a website we want benefit, instantly. By not capitalising on why people come to your site and addressing their needs immediately you are losing people faster than it took them to find you.

3) No communication

When people interact with you on your site or social media it is your duty to respond. Most of your efforts are probably being made to try to get people to interact with you and when they finally do you don’t even communicate back!  Making a phone call based on someone’s communication online is almost unheard of. Pick up a phone based on an online communication and skyrocket participation and exposure.

4) Shiny object syndrome

Marketing online is great, but when you are doing something new every week, are on every new webinar, and are looking for the magic bullet to explosive viral growth you are wasting an immense amount of time.

Which leads into the next ROI killer.

5) Lack of strategy

Creating a profile on all the social networks, and setting up a website is not a strategy. Making random posts about what you do or about your company of your Facebook page is not a strategy. Telling people about your business in everyone of your post responses is not a strategy. Posting a pitch of your company on other people sites or fan pages is NOT a strategy.

You may laugh, but the fact is it happens all the time, and for some reason people think it works.

A strategy is exactly that, a strategy. It is a formulated plan of attack. It defines objectives, goals, timelines, milestones, checklists, and a success tracking plan.

6) Tracking

Strategy is great and necessary, but when you don’t ever take the time to look at what is and isn’t working the wheels never stop spinning and they may be taking you down a path of failure faster than you can imagine. Identify how many people come to your site (daily, weekly, monthly), where are they coming from, how long are they there, what are they clicking on, what percentage of people are subscribing and/or buying, how many are opening your emails, are they clicking on links, what is your sites rank and bounce rate?

All of these things can pretty much be achieved with Google analytics and a CRM like iContact.

7) Thinking you can do it on your own

There is nobody out there creating massive success online completely by themselves. Just like in any business everyone has a few things they like to do and a few things they are really good at. It is important to know what your strengths and weaknesses are and leverage them.

Outsource, collaborate, barter, do whatever you have to do get away from the stuff you know other people are much better at than you are. You may be great at implementing a strategy, but have no idea how to create something that is going to generate revenue or vice versa.

Don’t be another “I tried internet marketing and it didn’t work ,”  You can do it, it does require learning new stuff, and the only one who can make that decision is you.

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